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Streuwerbung

German → American English

American English

Free advertising

Werbung, die breit und ungezielt an viele Empfänger verteilt wird.

Die Firma setzt auf Streuwerbung, um möglichst viele Menschen zu erreichen.

Used mainly in marketing and business contexts. It often refers to unsolicited or broad-distribution advertising, such as flyers or leaflets, rather than a precise target-group campaign.

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Frequently asked questions

What does „Streuwerbung“ mean in English?
„Streuwerbung“ means „free advertising“ or more naturally „mass advertising“ / „broad-distribution advertising“ depending on context.
Is „Streuwerbung“ a common word in German?
Yes, but it is mostly used in marketing or business language, not in everyday conversation.
What is the difference between „Streuwerbung“ and „Direktwerbung“?
„Streuwerbung“ is aimed broadly at many people, while „Direktwerbung“ is directed at specific recipients.